![]() Laura Mercier is $39.00 for 1 oz of product while Airspun retails $5-10 for 2.3 oz depending on the shade/store. Is it a dupe for Laura Mercier Translucent Powder?Ĭoty Airspun is definitely a formidable dupe for the high-end cult classic Laura Mercier Translucent Powder. I don’t feel that the extra coverage version actually makes a difference in pigmentation. I’ve used both versions and don’t have a strong preference towards either. Both versions are still very translucent and will work on any skin shade. The only difference between Translucent and Translucent Extra Coverage is that the powder color is very slightly darker. ![]() Now back to the modern-day version of Airpsun! This powder comes in six shades: I’d buy a poster of that advertising campaign above! Click the video below if you want to learn more about the manufacturing process and Coty’s fascinating origin story: The powder fits everyone and is ideal for all seasons ? /L2EE1rBy1R- Coty Inc. November 15, 2018Ĭoty Air Spun powder glorifies your type as shown in this Vintage Ad of 1939. #Coty #CotyInc #CotyLife #Beauty #Cosmetics #ChallengersInBeauty #CotyPride #CotyHistory #TBT #ThrowBackThursday #AirSpun #AirSpunFacePowder #VintageAd #Thursday /jdAyE649KS- Coty Inc. Throwback to timeless Air Spun face powders and this 1941 shade-matched for flattery ad. Going through Coty’s Twitter feed and seeing all their #throwbackthursday posts was very entertaining while I researched into the backstory of Coty. “Imagine! A powder buffed by rushing torrents of air! Swirled in a fantastic snow-storm! Spun and driven until it reaches a softness and a smoothness never equaled by any other face powder!” There are countless vintage advertising campaigns for Airpsun that have piled up over the very many years it has been on the market. ![]() In 1934, Coty patented a manufacturing process using air-powered micronisers and promptly created their iconic line of “Airspun” powders. If there is any trace of grit in the powder it will be as instantly detectable as sand in spinach. Bring your teeth down on it and grind firmly. Take a pinch of your powder and place it between your front teeth. Lady Esther (the best selling cosmetic company in the US at the time) had launched an advertising campaign that urged women to use the ‘bite test’ to see if their powder contained ‘grit’. Prices range from $5-10 in-store and I’ve seen it as low as $3 online!Īirspun was launched way back in 1935 to jump on the “Bite Test” phenomenon that was sweeping the nation. It’s very cheap online as well (I buy mine here). The name “Airspun” actually describes how the powder is spun into such a fine texture! You can buy it at almost every drugstore or grocery store. What is Coty Airspun Loose Powder?Ĭoty Airspun Loose Powder is an extremely finely milled loose powder that comes in shades ranging from translucent to very tan. If something is purchased through my link it will send some spare change my way that will goes towards keeping this slice of the internet up and running. Please be aware that the shipping costs you paid for the delivery of your order are NOT going to be refunded.This post contains affiliate links. refund payments to bank accounts normally take up to 10 days from the moment in which we receive the return at our warehouse. refund payments to credit cards normally take up to 5 days from the moment in which we receive the return at our warehouse. Of course we do our best to refund your money as soon as possible within the 14 days, in fact: Please note that we have up to 14 days of time to complete the refund payment, starting from the day in which we receive your return at our warehouse. Any returns not accepted will be sent back to the delivery address indicated in the original order.Fragrance & Cosmetics returns must be unopened, sealed and in their original packaging.We, therefore, advise that you try our shoes on a carpeted floor. Please note all shoes must be returned in their original box and will not be accepted should they show signs of wear.Please, be aware that the customer is in charge of the shipping costs in case of a return.īe aware that we will not accept items with labels and/or security tags that have been removed, altered or damaged in any manner. You may return to our warehouse goods with which you are not satisfied within a period of 14 days (the 14-day period starts on the day in which you receive your order).
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